Thursday, March 27, 2008

One person can make a difference.

Over the Easter weekend, I was driving somewhere along the 401 when an ad came on the radio from the Insurance Bureau of Canada, advertising something-or-other.

The ad was set up like a game show — there was a host, a couple of contestants, a sound effect that ressembled an old-school buzzer — so you knew it was gonna be irritating. However, one of the questions went like this:

Host: "What is the name of the force which holds you to the ground as the Earth spins on its axis?"
Contestant: "Centrifugal force!"
(ding! ding! ding!)
Host: "Correct!"

Little did the Insurance Bureau of Canada know it was in for a WORLD OF PAIN. How dare they misrepresent that most mysterious of forces, the weakest yet most pervasive of the Four Fundamentals, the glue which holds the Universe together, the apple of both the eyes of Newton and Einstein!

So, I wrote an email pointing out their error.

The response arrived today.

Dear Mr. JTL.

Thank you so much for your email. We clearly made a mistake and thus we have pulled the ad in question. We will re-work the script to make the correction, which will be done by the end of the week.

Again, thank you for bringing it to our attention. Please don't hesitate to contact me with further feedback.

Best regards,

Nancy Martin
Insurance Bureau of Canada

You know, it's not often in this world that one single person can truly affect change. But I'd like to think that, in my own small way, I kicked a little bit of ass.


ecb said...


Dude, keep fighting the good fight. I'm so amazed that they actually are willing to correct their mistake but you are to be commended for sending the email in to begin with. Baby, you are sex.

PeterC said...

So, if you were someone, say, the IBC and you ordered up some ads, wouldn't you listen to them?

Just how many business majors heard this and didn't flinch?

I mean, this one force, even weaker than the weak force, has an image that no one should really foget. It is even on Bugs Bunny cartoons! It's the apple(No, not an iTouch) and Sir Issac Newton.

I often get the sense that people just don't understand, conceptually, the world around them and I think this ad is proof.

If you do not have the basic concepts where do you get your information? If the TV doctor show says Fibromyalga is a lump growth that can easily be removed, do you believe it?

Anyhow, good on you for sending the letter and good on them for correcting their mistake.