Turner Broadcasting, which owns the cable channel which makes and shows ATHF, pays some twentysomething artist to make a bunch of LED signs in the shape of Ignignokt and stick them up in various places in various cities around the country. These signs have been up in a bunch of cities for at least 2-3 weeks, in an example of "guerilla marketing."
Left: the sign, unlit. Right: the sign, lit up. Taken from eBay, where the current selling price is $1200.
A couple of days ago, some paranoid idiot in Boston saw one of these signs stuck up somewhere and thought something along the lines of, "Oh no! It's a Lite-Brite of a cartoon character giving me the finger! Quick, call the police, we're under attack!"
And then... chaos. Bomb squads called in, Homeland Security in a tizzy, subways shut down, traffic nightmares aplenty. Your basic full-scale, full-blown shit-show.
Read the ridiculous details here.